Do you want to know what works on the web?

Welcome! Before we continue, you have received this email because somewhere along my travels, we've shared some stories. And during one of those stories, we've talked about things you can do on the internet. If you would like to unsubscribe, a link has been provided at the bottom of this email.

This newsletter is designed to give you solutions and ideas for your website. As we progress, the newsletter will have discussions based on the following areas:

• How to market your company using the internet
• Obtain better rankings with search engines
• Enhancing your website
• Having a cost effective website, and
• Shared experiences, stories, and solutions using the web

Please enjoy. As always, if you would like to ask a question and have it appear on the next newsletter, feel free to let me know. You can email me at joe@childsplaytech.com.

How to keep in touch... the easy way

Considering this is our first newsletter, we thought it would be wise to talk about email campaigns.

Time to Implement: Can be anywhere from 1-2 hours depending on your skill level. No programming knowledge is required

Cost: We use www.joeswebshack.com and it costs $29.95 per year for 5,000 emails. There are other options available if you send more or less emails per year.

Results: After reviewing some client email campaigns, we've found the amount of traffic to your website dramatically increases for 1-3 days after you send the email. Typically, there is also a slight increase in ongoing overall traffic to your site.

Summary: Many of our established customers have stepped into email marketing once they became comfortable with their websites. In addition, after seeing success with the email campaigns, we've found email campaigns and updating websites go hand in hand. For example, if you are announcing a new product, you may want to edit your home page to talk more about the new product. This will only support your email more.

Email campaigns allow you to keep in touch with many easily. Here are a couple of examples of what you can do with an email campaign:

• Newsletters (Ex. General information)
• Event Announcements (Ex. You're hosting an event on law)
• New product Announcements (Ex. A new insurance product)
• New news (Ex. A new site launched)
• Client Alerts (Ex. Tax filing is due)
• Sales (Ex. There's a sale on your product before Christmas)

The technology has also come a long way. For example, you don't need a programmer to send emails. Here are a couple of points on email software:

• The software is online, so you don't need to download anything
• The costs have come way down.
• No programmer is needed
• Templates are available
• You can import lists from Outlook or other email programs
• The software uses a WYSIWYG (What You See Is What You Get) format. So, you can do things like bold, underline, hyperlinks, etc.

I hope this helps for all of you interested in email campaigns. If you would like to know more about email campaigns, please feel free to contact us.