Customized Coding for Search Engine Ranking Improvements

To gain prominence in search engines typically requires enhancements to your site's code. This is referred to as "optimizing your code." Search engines look at each individual page as a collection of pieces. Certain pieces of the code, HTML, increase your chances of being ranked. For example, placing certain keywords in the H1 HTML tag can increase results. The combination of an H1 change and others is the key to success.

Optimizing Specific Pages
In most cases, you would want to optimize some pages more than others. For example, your home page or your product listing page are very important for your clients to find. We can compare these pages to your competition and make changes so that you will show up more often and with a higher rank.

Optimizing the Site
Some web sites use templates. These templates are included in each page. For example, if you place your copyright information at the bottom of each page, this page may be a template. And, this template may be included in each page. So, minor changes to this template can effect the entire site.